Developing a Proposal for Video Production

June 1, 2020,

A proposal should contain a creative brief and a scope of work to communicate with stakeholders.

CREATIVE BRIEF

OBJECTIVES – State the results you want to achieve with specific goals and actions.

AUDIENCE – Identify who the video is for and any information related to ways of reaching that audience.

TREATMENT – Determine the type of video you need, promotional, instructional, editorial, documentary, event etc. Define how the video will be used and what approach will work best to create that message. Often a combination of techniques is most effective in creating an engaging message; supporting footage (broll), interview, scripted narration, music, graphics and  animation.

Include a written description, mood or storyboard of visual references and data that supports using a particular approach.

Here is a link to some university specific guidelines and resources. https://brand.osu.edu/video/

SCOPE OF WORK

ROLES  – Define the roles of all the participants:

  • Client or requestor – define what level of updates and participation in the production the client will require
  • Participants can include interviewees, on-camera and voice-over talent, event producers, and specialty services like building maintenance.
  • Producer – provides oversight and project management, communications, scheduling and deadlines, creative adherence etc.
  • Creative director / writer – responsible for providing visualization and narrative
  • Videographer and director – provides technical execution and on-camera direction
  • Crew – audio, lighting, stylist, grip
  • Post production editor and or animator

Many roles may be held by one person, writer/producer, videographer/director

SERVICES – Identify all the resources you may require for your production, including outsourcing specialty services like set design, permitting and talent. 

  • Preproduction – Storyboard, writing, location scout, props, release forms, scheduling,
  • Video recording – Location or studio, gear, media
  • Post production – editing, animation, graphics, sound design

BUDGET – Consider time and internal resources with any additional outsourced costs that may be incurred; props, licences, talent etc.

DELIVERABLES – Where will the video be posted, Mediasite, YouTube, Instagram, live event, will determine what video format needs to be generated.

SCHEDULE – Create a production calendar with due dates for execution of services, writing, storyboard, video recording, post production editing. Make sure to include review and approval due dates as well.